Advantages of Using Wi-Fi Proximity Beacon Marketing in Your Company
You can send personalized mobile messages through apps two customers who are in a specific geofence regardless of them being online or offline with beacon marketing. These are the benefits of using Wi-Fi proximity Beacon marketing.
You can make a commercial success from your mobile application when you use Wi-Fi proximity marketing. When push notifications are sent to customers, they are highly likely to log into the app for more information thus the notifications make them interact more with the app. The increased rate of customers interacting with the application increases the sales of your company and make the app a commercial success.
Geo-targeting is more efficient a defective when Wi-Fi proximity marketing implemented simultaneously with geo-targeting. If someone enters a particular geofenced location that been geo-fenced and exists they will get a push notification on their mobile phone. Your potential customers may be near the same beacon, but they will receive push notifications that have different messages if you use channels and segments. You will get detailed information about the data of the location unlike Wi-Fi tracking, and GPS.
You will get a competitive advantage when you use Wi-Fi proximity beacon marketing. You will be able to interact with your customers more and get their loyalty when you use this approach of marketing. You will get all the vital information about the customers such as the name birthday email demographics and more via the beacons. When you analyze this data using their analytics app and use channels and segments you can send personalized push notifications to customers which improves the interaction that you have with them. You should be careful not to upset customers with many push notifications because sometimes they distract them from whatever they are doing and that can be a turn off to them.
Beacon proximity marketing will provide your organization with real-time conversations to help you make real-time decisions. You can check the performance of your Wi-Fi proximity marketing campaigns in real-time as you connect to the customers. If the marketing proximity campaigns are not providing you with the results that you expect you can make decisions to modify or change your marketing strategies immediately. You will get more conversions during peak seasons because customers are more likely to buy therefore it is the best time to use Wi-Fi proximity campaigns. The most appropriate marketing approach during a corporate event is Wi-Fi proximity marketing because you’ll need real-time conversions for you to make informed decisions.
Wi-Fi proximity marketing improve the retention of an application in the business. Customers are highly likely to be more loyal when they frequently receive push notifications of your marketing campaigns in the geofence. You need to know the open rate and engagement rate of your push notifications by customers hands you need an analytics app to generate reports of this information. The open rate and engagement rate reports will help you to improve your push notification so that they can draw the attention of more customers. An increase in the rate of adoption of an application by customers encourage an organization to retain the app.